Tractor Zoom, a data company that helps people find and value farm equipment, announced Oct. 3 the completion of a $5 million dollar Series A funding round. The oversubscribed funding round, which was co-led by Builders VC of San Francisco, Calif., and Bienville Capital of New York, N.Y., will allow the company to make significant investments in product innovation and data science to continue connecting its users to the information they need to make more informed buying decisions.

Additional participation in the Series A funding round came from Next Level Ventures and Wintrust Ventures, as well as follow-on from existing investors Innova Memphis, HPA, ISA Ventures, Ag Ventures Alliance, and strategic angel investors. 

Since receiving $3 million in funding in 2020, Tractor Zoom has added over 1,450 equipment suppliers to its marketing platform and grown its user base by 400%. Additionally, the data and insights Tractor Zoom provides to its users on heavy equipment is now powered by over $20 billion in equipment sales, a 14x increase from 2020.

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