If Fendt Leads AGCO’s Track Tractor Sales, What’s Challenger’s Future?

During AGCO’s July 28 earnings call for its second quarter 2022 earnings, Chairman, President and CEO Eric Hansotia said the company plans to grow the Fendt brand through two avenues: expanding the Fendt product lineup and taking the brand global, saying, “Interest is growing in our premium Fendt product lines in both North and South America. Our Fendt-branded sales in the first half of 2022 have increased over 20% compared to the first half of…

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