The long running farm equipment exhibition, ExpoDireto, was held March 6-9 in the state of Rio Grande do Sul. The event typically runs during one of the key times for agricultural producers in southern Brazil to seek special credit lines to purchase farm machinery, particularly harvesters, seeders, sprayers and irrigation pivots. The total volume of deals during the 4 day fair reached nearly $666 million, up…
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In this episode of On the Record, Pinion Principal Marc Johnson forecasts 4-6% growth in large ag equipment sales in 2023. In the Technology Corner, Noah Newman takes a closer look at Verge Ag’s Equipment Explorer, which was launched at the 2023 Precision Farming Dealer Summit. Also in this episode, a preview of the 10th annual Precision Farming Dealer benchmark study and a look at ag retailer sprayer purchase plans for the year ahead.
