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Deere Fights Fendt’s Market Share with Dealer ‘Financial Incentives’

According to a tip Ag Equipment Intelligence has received, over roughly the last 6 months, John Deere has been giving some Deere dealers “unpublished financial incentives” to acquire Fendt tractors on trade-in. We were able to confirm the existence of these so-called incentives with one multi-store Deere dealer.

The source, an industry expert who agreed to speak under condition of anonymity, stated they had been told by several Deere dealers in the Corn Belt that…

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Ben thorpe

Ben Thorpe

Ben Thorpe is the Associate Research Editor of Farm Equipment and Ag Equipment Intelligence. He joined Lessiter Media in 2019 after 1 year working with the Assn. of Equipment Manufacturers. He graduated with a writing degree from Carroll University.

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