OTR_Thumbnail 05-28-2021_vBen.png

Deere Fights Fendt’s Market Share with Dealer ‘Financial Incentives’

According to a tip Ag Equipment Intelligence has received, over roughly the last 6 months, John Deere has been giving some Deere dealers “unpublished financial incentives” to acquire Fendt tractors on trade-in. We were able to confirm the existence of these so-called incentives with one multi-store Deere dealer.

The source, an industry expert who agreed to speak under condition of anonymity, stated they had been told by several Deere dealers in the Corn Belt that…

To view the content, please register or login.

 This is content of added analysis for Registered users and VIP Members. Compare the three levels of access:

Image of Sent Mail
Free Updates

☑ Daily Email Update

☑ Weekly Digest

☑ On The Record

☑ Read News Items

☑ Free Login

☑ Added Analysis

☑ Paid Subscriber Only Articles

☑ Dealer Sentiments & Business Updates

☑ Special Management Reports

Image of Graph Updates
Added Analysis

☑ Daily Email Update

☑ Weekly Digest

☑ On The Record

☑ Read News Items

☑ Free Login

☑ Added Analysis

☑ Paid Subscriber Only Articles

☑ Dealer Sentiments & Business Updates

☑ Special Management Reports

Image of Downloadable Content
VIP Member

☑ Daily Email Update

☑ Weekly Digest

☑ On The Record

☑ Read News Items

☑ Free Login

☑ Added Analysis

☑ Paid Subscriber Only Articles

☑ Dealer Sentiments & Business Updates

☑ Special Management Reports

Ben editorial

Ben Thorpe

Ben Thorpe worked with Lessiter Media from 2019 to 2024, working as the Associate Research Editor of Farm Equipment and Ag Equipment Intelligence. He graduated with a writing degree from Carroll University.

Get all things Ag Equipment Intelligence all the time!

Start Your Membership

Top Articles

Current Issue

AEI_November_1124_Cover.jpg

Ag Equipment Intelligence

Each monthly issue of Ag Equipment Intelligence is like getting one-on-one personal advice from the world's most trusted ag equipment industry experts. Advice that hasn't been watered down or distorted by outside influence, providing the latest and most insightful farm equipment analysis. AEI explores where the ag equipment industry is going — not just where it's been. No filler. No bias. No conflict of interest. You can access the PDF issue archive by clicking here.

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More