Rural equipment dealer confidence had been soaring for 2 years. Then 2020 happened — a year like most had never experienced. Uneven demand. Uncertain supply chains. Rising costs. Make no mistake, 2020 was a year that tested even the most battle-tested equipment dealers.
Many rural lifestyle equipment dealers passed the test with flying colors. With rural lifestylers spending even more time at home due to the pandemic, money historically spent on vacations and other outings…
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