Unprecedented Brand Switching Among UK Tractor Dealers

The UK agricultural machinery sector has experienced an unprecedented level of lead franchise changes in 2020, driven largely by John Deere’s dealer scale ambitions but also a revised policy for AGCO’s multi-brand distribution.

Apart from the dealership groups that have grasped the opportunity to expand, Case IH and Kubota have benefited most from the knock-on effects of changes that for several dealers came into effect last month.

Sharmans Agricultural, a 6-store operation in eastern England…

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