Uncertain Future for European Ag Shows as Manufacturers Withdraw

Agricultural machinery exhibitions in Europe face an uncertain future as events are postponed and manufacturers build digital resources to communicate with customers, dealers and the farming media in light of COVID-19 restrictions.

In recent weeks, AGCO’s Fendt, Massey Ferguson and Valtra units have all held ambitious online launches of new products, as have Claas and John Deere in Europe.

And in addition to Massey Ferguson announcing its withdrawal from the EIMA show in Italy, due…

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