Expointer, an agricultural fair held in Rio Grande do Sul, one of the most traditional grain producing states in Brazil, went online for the first time in September 2020 in its 43rd edition. Live streamings, chats with dealerships and video presentations are part of the machinery section of the show.
Paulo Herrmann, president of John Deere Brazil, thinks the digital edition was a success. He says Brazilian farmers use online relationships more than their American…
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