Industry veteran and longtime John Deere equipment dealer Pat Happe has joined Iron Solutions, the company that specializes in providing data, intelligence, and technology tools for equipment dealer profitability.

Happe, who managed an ag equipment dealership for nearly two decades and who has spent 28 years in the equipment industry, is not only focused on Iron Solutions' dealership sales efforts throughout North America, but also on bringing information and feedback from dealers back into Iron Solutions' ongoing product development efforts.

An Iowa native who grew up on a family farm, Happe led Tri-County Implement in DeWitt, Iowa, to extensive growth in the 18 years he served as general manager and partner. That dealership merged with another in 2008 to form Green Valley Ag and Turf, a six-location dealership. In all, his career has spanned 28 years in John Deere dealerships, in roles from parts and service to sales and accounting.

Happe was an active member of the John Deere Users Group from 1999 to 2012. In that time, he served terms as president, treasurer, and sales chair. He also sat on John Deere advisory councils, helping to press dealers' and end users' interests in the company's product and program development. He has a degree in agriculture mechanization from Iowa State University.

"Pat Happe is a tremendous addition to the Iron Solutions team," said David Greenberg, Chief Revenue Officer at Iron Solutions. "His experience makes him the perfect person to show dealers the range of technology solutions we offer to help them better serve their producer customers and maximize their profitability."

About Iron Solutions

Iron Solutions provides data, intelligence, and technology tools that drive dealer and producer profitability. Iron Solutions knows agricultural and construction data better than anyone else, through half a century as the leading source of this information via its IRON Guides and The Iron Solutions corporate headquarters is located at 660 Bakers Bridge Avenue, Suite 200, Franklin, TN 37067-6567. For more information about the company, visit