Farmer Loyalty to Ag Equipment Brands Takes a Step Backward

After steady growth in the level of loyalty farmers’ held for their preferred brand of farm machinery over the past 10 years, a new study conducted by Ag Equipment Intelligence earlier this year showed a marked turndown in how growers feel about their equipment. None of the major equipment brands were spared in the farmers’ diminished enthusiasm.

The Ag Equipment Intelligence Brand Loyalty studies were initiated in 2010 and repeated in 2014, 2017 and 2020…

To view the content, please subscribe or login.

 This is subscription content for VIP Members. A VIP membership gives you all things Ag Equipment Intelligence all the time! Compare the three levels of access:

Image of Sent Mail
Free Updates

☑ Daily Email Update

☑ Weekly Digest

☑ On The Record

☑ Read News Items

☐ Free Login

☐ Added Analysis

☐ Paid Subscriber Only Articles

☐ Dealer Sentiments & Business Updates

☐ Special Management Reports

Image of Graph Updates
Added Analysis

☑ Daily Email Update

☑ Weekly Digest

☑ On The Record

☑ Read News Items

☑ Free Login

☑ Added Analysis

☐ Paid Subscriber Only Articles

☐ Dealer Sentiments & Business Updates

☐ Special Management Reports

Image of Downloadable Content
VIP Member

☑ Daily Email Update

☑ Weekly Digest

☑ On The Record

☑ Read News Items

☑ Free Login

☑ Added Analysis

☑ Paid Subscriber Only Articles

☑ Dealer Sentiments & Business Updates

☑ Special Management Reports

Get all things Ag Equipment Intelligence all the time!

Start Your Membership

Top Articles

Current Issue

Cover_AEI_May_0520.jpg

Ag Equipment Intelligence

Each monthly issue of Ag Equipment Intelligence is like getting one-on-one personal advice from the world's most trusted ag equipment industry experts. Advice that hasn't been watered down or distorted by outside influence, providing the latest and most insightful farm equipment analysis. AEI explores where the ag equipment industry is going — not just where it's been. No filler. No bias. No conflict of interest. You can access the PDF issue archive by clicking here.

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More