Cervus Equipment Posts 24% Decline in Full Year Ag Equipment Sales

Cervus Equipment, one of John Deere’s largest retailers of farm machinery in Canada, reported that 2019 revenue declined 16% for the full year, driven by a 22% decrease in equipment revenue, partly offset by a 6% increase in product support revenue. 

Agriculture equipment revenue declined 24% for the year, as the Canadian agriculture industry faced a number of headwinds, including reduced 2018 farm income, increased input costs, reduced commodity prices and trade disputes, all compounded…

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