Hogervorst-Raby.jpg

Dealer Structures: Europe, North America a World Apart

European dealers differ vastly from their counterparts in many ways, particularly in the concentration of dealers and sizes of the farms they serve. This meeting with a European dealer-principal and a manufacturing exec from a large multinational company showed how data challenge debates exist everywhere, and that dealer-manufacturer relations remain critical, and remain more art that science.


Pictured Above: Dutch dealer Erik Hogervorst (l), president of the European dealer association, met Claas of America’s Eric Raby in Germany during the once every 2 years German show Agritechnica in November 2019

Erik Hogervorst
President, CLIMMAR (European dealer association) and independent equipment dealer based in the Netherlands


Eric Raby
President/GM-Sales, Claas North America


Editor’s Note: Originally intended to be a “Conversations in Ag” discussion during Germany’s Agritechnica in November 2019, there was so much…

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Mlessiter

Mike Lessiter

A second-generation ag journalist, Mike Lessiter has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing and marketing topics since 1992. He has also served in several capacities with the Farm Equipment Manufacturers Assn., Assn. of Equipment Manufacturers and is a frequent industry speaker. A graduate of the University of Wisconsin, he was named president of Lessiter Publications Inc. in 2007.

Contact: mlessiter@lessitermedia.com

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