When Naming Equipment, Better Check Twice

Is it any wonder that ag machinery manufacturers increasingly use numbers to identify their products rather than names where there are pitfalls waiting to catch the unwary?

Naming global or even regionally distributed products is especially fraught with danger if the word needs to be pronounceable in different languages and not mean something inappropriate, foolish or downright rude in another tongue.

It must also not be the same or sound too similar to an existing…

To view the content, please register or login.

 This is content of added analysis for Registered users and VIP Members. Compare the three levels of access:

Image of Sent Mail
Free Updates

☑ Daily Email Update

☑ Weekly Digest

☑ On The Record

☑ Read News Items

☑ Free Login

☑ Added Analysis

☑ Paid Subscriber Only Articles

☑ Dealer Sentiments & Business Updates

☑ Special Management Reports

Image of Graph Updates
Added Analysis

☑ Daily Email Update

☑ Weekly Digest

☑ On The Record

☑ Read News Items

☑ Free Login

☑ Added Analysis

☑ Paid Subscriber Only Articles

☑ Dealer Sentiments & Business Updates

☑ Special Management Reports

Image of Downloadable Content
VIP Member

☑ Daily Email Update

☑ Weekly Digest

☑ On The Record

☑ Read News Items

☑ Free Login

☑ Added Analysis

☑ Paid Subscriber Only Articles

☑ Dealer Sentiments & Business Updates

☑ Special Management Reports

Get all things Ag Equipment Intelligence all the time!

Start Your Membership

Top Articles

Current Issue

AEI_June_0621_Cover.jpg

Ag Equipment Intelligence

Each monthly issue of Ag Equipment Intelligence is like getting one-on-one personal advice from the world's most trusted ag equipment industry experts. Advice that hasn't been watered down or distorted by outside influence, providing the latest and most insightful farm equipment analysis. AEI explores where the ag equipment industry is going — not just where it's been. No filler. No bias. No conflict of interest. You can access the PDF issue archive by clicking here.

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More