Kubota to Establish 'Fresh Thinking' Innovation Centers

Kubota aims to look beyond its traditional R&D approach to new products by establishing Innovation Centers in Japan and Europe that will engage with other organizations to help identify new business ventures, products and services.

At present, like all manufacturers, Kubota has specialized development departments for each of its product lines that mostly respond to customer needs and new technology opportunities to create new products.

It now wants to also take a less focused, broader…

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