Dealers Expect 2010 ‘Prebuys’ to Impact 2011 Sales

Farm equipment dealers believe farmers will purchase extra equipment this year to delay buying interim Tier IV equipment, and this will likely come at the expense of 2011 sales, according to the most recent dealer survey conducted by UBS Global Equity Research.

“We asked dealers whether farmers will purchase extra equipment in 2010 to delay purchasing Interim Tier IV emissions standard equipment at a higher price,” says Henry Kirn, UBS heavy machinery analyst. “Nearly twice…

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