Dealers Say Equipment Pricing is ‘Firming’ as Tier 4 Costs Add 7%

Dealers are reporting a “significantly improved environment for new equipment pricing,” according to the most recent survey by UBS Investment Research of U.S. farm equipment dealers. The report, which was released to investors on May 26, showed that 68% of farm equipment dealers nationwide reported new equipment prices were “Firming,” while 5% saw “Weakening” prices. The remaining respondents report that pricing was “Stable.”

“Dealer responses to this question were the most positive in the 12-year…

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