Massey Ferguson Changes Marketing Tack in Europe

Farmers and custom operators will find a much smaller Massey Ferguson presence at Europe’s major agricultural equipment shows in the future as the AGCO unit puts greater investment into its own events. The change of tack is being led by Francesco Quaranta, vice president of Sales, Marketing & Product Management for Massey Ferguson in the Europe & Middle East region.

“Ongoing change in the farm industry is creating new audiences for Massey Ferguson’s equipment and…

To view the content, please subscribe or login.

 This is subscription content for VIP Members. A VIP membership gives you all things Ag Equipment Intelligence all the time! Compare the three levels of access:

Image of Sent Mail
Free Updates

☑ Daily Email Update

☑ Weekly Digest

☑ On The Record

☑ Read News Items

☐ Free Login

☐ Added Analysis

☐ Paid Subscriber Only Articles

☐ Dealer Sentiments & Business Updates

☐ Special Management Reports

Image of Graph Updates
Added Analysis

☑ Daily Email Update

☑ Weekly Digest

☑ On The Record

☑ Read News Items

☑ Free Login

☑ Added Analysis

☐ Paid Subscriber Only Articles

☐ Dealer Sentiments & Business Updates

☐ Special Management Reports

Image of Downloadable Content
VIP Member

☑ Daily Email Update

☑ Weekly Digest

☑ On The Record

☑ Read News Items

☑ Free Login

☑ Added Analysis

☑ Paid Subscriber Only Articles

☑ Dealer Sentiments & Business Updates

☑ Special Management Reports

Get all things Ag Equipment Intelligence all the time!

Start Your Membership

Top Articles

Current Issue

AEI_September_0920_Cover.jpg

Ag Equipment Intelligence

Each monthly issue of Ag Equipment Intelligence is like getting one-on-one personal advice from the world's most trusted ag equipment industry experts. Advice that hasn't been watered down or distorted by outside influence, providing the latest and most insightful farm equipment analysis. AEI explores where the ag equipment industry is going — not just where it's been. No filler. No bias. No conflict of interest. You can access the PDF issue archive by clicking here.

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More