Kubota Unveils New, Bigger Tractors and Brand Strategy

And so the fun begins! Kubota has publicly begun its attempt to wrest a share of the mid- to upper horsepower tractor market from established players in Europe, while also declaring its intention that “Kubota” will become the future brand for its field equipment lines.

Disneyland Paris, the venue for the Japanese manufacturer’s first European Agri dealer convention, may be a fun place to visit, but there is no doubting that Kubota is deadly serious…

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