Dealers Prepared for Multi-Year Sales Downturn

Farm equipment dealers see the 2014 slowdown in sales as probably the beginning of a period of softer farm equipment sales, particularly in high horsepower machines, that in all likelihood will stretch into 2015. As a result, more than half of the dealers surveyed by UBS Investment Research in June say they’re “less willing” to trade for high horsepower equipment.

Summarizing the results of the 34th UBS Agricultural Dealer Survey that included nearly 250 responses…

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