John Deere Puts Purity Pressure on Canadian Dealers

Brand purity in dealerships has been top of mind lately following Case IH’s announcement at is dealer meeting in February that it wanted dealers to eliminate as many as 7 shortline brands from their lots. John Deere in Canada joined in the brand purity push with a memo distributed on April 1 to its Canadian dealers laying down strict guidelines on brand purity.

In the memo, Deere states, “It is John Deere Canada ULC’s position…

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