Single store dealers on average spend about 20% of marketing budgets on print advertising and 19% on radio/TV ads. Those numbers decrease as dealerships increase in store size, with 10 plus store dealerships allocating 14% to both types of marketing activities.
Meanwhile, larger dealers are much more likely to invest in newer marketing opportunities. Case in point: about 92% of dealerships that made at least $50 million in revenues last year said they plan to…
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