Bridgestone Aiming at High-End Ag Tires in Europe; Titan Int’l Continues Weighing Acquisitions

Bridgestone is turning its European ag tire strategy on its head by using the brand to develop a range of high-end tires to complement the current Firestone range. Until now, the Bridgestone brand in Europe has been used on only a small range of compact tractor tires.

The new products will cater to the biggest, most powerful agricultural tractors and machinery, says Lothar Schmitt, director of agricultural and off-road tires at Bridgestone Europe, which plans…

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