Most U.S. Farmers Remain Loyal to ‘Their’ Equipment Brand

Traditionally, farmers are known to be dogged loyal to certain products and this has been particularly true when it comes to their brand of equipment. While dealers and others in the ag equipment business might insist that brand loyalty has greatly diminished in recent years, this isn’t what farmers say.

Every 3 years beginning i 2011, Farm Equipment magazine has conducted a survey of farmers across 12 states encompassing the Corn Belt, Lake States and…

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Each monthly issue of Ag Equipment Intelligence is like getting one-on-one personal advice from the world's most trusted ag equipment industry experts. Advice that hasn't been watered down or distorted by outside influence, providing the latest and most insightful farm equipment analysis. AEI explores where the ag equipment industry is going — not just where it's been. No filler. No bias. No conflict of interest. You can access the PDF issue archive by clicking here.

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