Dealers Feeling OEM Pressure to Increase Orders for New Equipment

Nearly 80% of farm equipment dealers responding to an Ag Equipment Intelligence survey say they are under pressure to order more new equipment than they really want to order. More than 170 dealers participated in the survey, which was conducted the last week of May and first week of June.

The impetus for the survey was conversations with dealers who were asking Ag Equipment Intelligence editors if we were hearing from other dealers who were…

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