As Titan International takes Goodyear farm tires back into Europe, competition is heating up with the unexpected return of Continental and Pirelli to the ag market.
Titan’s distribution companies have just started launching U.S.-built Goodyear farm tires in Europe after the brand’s 3 year absence, having reached a licensing agreement with Goodyear Tire & Rubber Co. (Ag Equipment Intelligence, November 2015). There are also plans to manufacture European tire designs using molds and other…
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