How North American Ag Equipment Dealers Compare with European Counterparts

When it comes to farm equipment revenue mix, European dealers rely far more on new equipment sales and less on used equipment sales than do dealers in the U.S. and Canada. Beyond this, the sales mix for dealers in both regions is fairly similar.

According to a report presented at the November 2017 Agritechnica show in Germany, CLIMMAR, the association of European machinery dealers, covered data from its most recent survey of dealers from 16…

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