“If you can’t beat ‘em, join ‘em!” could be the thinking behind Canadian manufacturer Jaylor’s decision to acquire a range of horizontal mixers to complement its line of vertical auger designs.

But in reality, it’s just a pragmatic decision with a parallel to Alltech’s Keenan tie-up with an Italian manufacturer to offer tub feeders alongside its long standing horizontal paddle mixers lineup.

Offering only one or the other limits the customer base. Offer both and…